1. It takes about 50 milliseconds for users to form an opinion about your website. That determines whether they like your site or not and whether they’ll stay or leave.
Chances are for any given search query, there are multiple competitors that fit the needs of the user. Even if someone referred your business, that person likely knows multiple businesses in your industry- or they can easily find them on Google. In the blink of an eye, they’ll judge your site as compared to other competitors, and make a decision to stay or leave. Why would they stay if they judged you to not be serious about your business?
2. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.
Websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience. No one wants to recommend a business that doesn’t do the bare minimum for user experience, and in 2022, mobile-responsiveness is the bare minimum.
3. 38% of people will stop engaging with a website if the content or layout are unattractive
Not all websites that look good initially are good at getting the job done and converting users into leads and customers. In fact, if a website slips up at any point, users have made it clear that they won’t tolerate it.
4. 88% of online consumers are less likely to return to a site after a bad experience
The internet doesn’t hand out second chances. In fact, everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers.
5. 39% of people will stop engaging with a website if images won’t load or take too long to load
If a company fails to update and fix broken images on its website, what does that say about the company’s attention to detail and level of organization?
6. 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website.
But it’s 2022, and a website serves as a window into the way a company operates. As such, it needs to exude credibility in every sense of the word.
7. Users spend an average of 5.59 seconds per page looking at a website’s written content
A website serves as a window into the way a company operates. What do people see when they just peer in the window – because most people aren’t going to come in and walk around – they just steal a couple glances from outside.
8. 70% of small business websites lack a Call to Action (CTA) on their homepage
Believe it or not, users want to know what your website wants them to do. They may not always do it, but they like being given a choice.
Your website should clearly explain what you are offering and let them easily contact you. The type of CTA you feature will depend on the type of business you run, but if your homepage lacks one, users will choose to act elsewhere.
9. First impressions are 94% design-related.
It makes sense that our first impression of something is going to be almost solely based on visuals. Our eyes take in the visuals, and our slow prefrontal-cortexes process the text and smaller details later.