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4 Marketing trends for 2022

1) Metaverse Advertising. “The metaverse is a hypothesized iteration of the internet, supporting online 3D virtual environments through conventional personal computing, as well as virtual and augmented reality headsets. Metaverses, in some limited form, are already present on platforms like VRChat or video games like Second Life.” In a sense, Facebook has already been a […]

The 3 stages every business goes through

A business goes through 3 seperate stages as it grows from it’s infancy. A sales stage, where clients are primarily generated through direct sales and word of mouth. That’s cold calls, emails, networking, and referrals. This is where most business owners specialize in. Next comes a marketing stage which is the moment a business knows […]

Do you own your business or does it own you?

If you don’t own a business that you can sell to someone else, you don’t own it, it owns you. Every business owner’s goal should be to systematize lead generation, operations, and customer service to the point that they can sell their business if they wanted to. So at that point, do you sell it? […]

How to migrate your website without any downtime?

What is Website Hosting Migration? A website hosting migration is a process where all the current web pages on your website get redirected to new web pages with an entirely new hosting without affecting your ranks or changing your website’s layout. The ideal migration occurs when the website is completely transferred to a new host […]

9 website stats small business owners need to know

1. It takes about 50 milliseconds for users to form an opinion about your website. That determines whether they like your site or not and whether they’ll stay or leave. Chances are for any given search query, there are multiple competitors that fit the needs of the user. Even if someone referred your business, that person […]

36 Ultimate small business ideas to get you started

Steps 1. Identify your small business idea Starting a business takes time and energy, and one must undergo periods of extended self-reflection to find a business idea that’s both realistic and viable. Not every great business idea needs to be one-of-a-kind; some successful businesses are based on an old idea, re-imagined. 2. Start as a side business or […]

What is your website’s goal?

Alice in Wonderland: “If you don’t know where you’re going, any road will take you there”. Your website is your online hub and salesperson 1. What problems are you experiencing in your business? A website isn’t going to magically fix a bad business model. What are the real problems in your business? And, will a website help […]

The 4 fundamentals of a website

Improve trust The ugly storefront analogy. Picture an ugly store front. The signage outside is broken, there’s a big crack in the window, dust on the shelves, and products are strewn randomly throughout the store. If you were selling $20 bills for $1, would that store still be at maximum capacity? Definitely. But you’re not, […]

Build your attractive offer

Give them a reason to do something Getting your offer right isn’t something you can do in a day, and it’s one of the hardest things you can do in your business (probably second to actually delivering an awesome service, but just that is not enough. You must have a compelling offer as well). If […]

Plan your website pages and features

Pages If you’re unsure about which pages to use, pretend you’re a salesperson, fulfiller, and customer service rep working from A to Z with an ideal client. What are the different things you’ll go through with them? Features Functionality What it is How it benefits you Contact form for lead generation A custom-made form with […]