Omnius Web Development | Toronto Web Design

Omnius

Catering And Food Service Businesses

Too many business owners overcomplicate things. That’s why they get stuck at 6 figures per year.

Why Do You Want To Grow Your B2B Segment?​

1. More efficient revenue growth

(with less headaches). It is easier to get 1 person to pay you $10,000 than 10 people $1000. Dealing with that person is also easier.

2. Better margins

Fulfillment of the service is also easier, so margins will be better.

3. Better relationships

Instead of saying yes to every small project, even if it may not be a good fit, you'll get large projects with companies that are great fits. Also, longer-term relationships with clients.

4. Brand awareness + trust.

Serving corporate clients boosts your reputation and credibility.

5. Networking Opportunities

Opens doors to new networking opportunities and partnerships, further driving growth.

6. Reduced dependence on seasonal demand

Allows you to scale more confidently.

3 Focuses

Target Audience Identification:

  • Identify key industries and businesses that frequently require catering services (e.g., corporate offices, event planners, conference organizers).
  • Create detailed buyer personas to understand their pain points, preferences, and decision-making processes.

Brand Positioning and Messaging:

  • Develop a unique value proposition highlighting what sets the catering business apart (e.g., gourmet offerings, sustainable practices, flexible menu options).
  • Craft clear and compelling messaging that resonates with corporate clients.

Website Optimization:

  • Ensure the website is professional, easy to navigate, and mobile-friendly.
  • Include detailed service descriptions, high-quality images, client testimonials, and case studies.
  • Implement SEO strategies to rank for relevant keywords (e.g., “corporate catering services,” “event catering”).

Content Marketing:

  • Create a blog with articles relevant to corporate clients (e.g., “Tips for Planning Corporate Events,” “Healthy Office Lunch Ideas”).
  • Produce case studies showcasing successful corporate catering events.
  • Develop an email newsletter to keep potential clients informed about new offerings and special promotions

Social Media Marketing:

  • Use LinkedIn, Instagram, and Facebook to share visually appealing content and engage with potential clients.
  • Run targeted ads on these platforms to reach decision-makers in corporate settings.

Networking and Partnerships:

  • Attend industry events and trade shows to network with potential clients.
  • Partner with event planners, office managers, and other relevant professionals to create referral opportunities.

Lead Generation:

  • Use tools like LinkedIn Sales Navigator and Apollo.io to find and contact potential corporate clients.
  • Implement a CRM system (HubSpot) to manage and track leads.

Cold Outreach:

  • Develop personalized cold email campaigns targeting decision-makers in relevant companies.
  • Create compelling cold call scripts focusing on the unique benefits and past successes of the catering service.

Qualify:

  • Use Typeform to ensure every sales/discovery call is with a qualified lead. Have high standards for who you work with.

Sales Presentations and Proposals:

  • Use AI to tweak sales decks to each potential client.
  • Highlight past successes, unique offerings, and the potential ROI of using the catering service.

Follow-Up Strategy:

  • Implement a structured follow-up process to stay in touch with leads who haven’t yet converted.
  • Use automated email sequences to nurture leads over time.

Client Onboarding:

  • Develop an onboarding process for new corporate clients, including welcome packets, introductory meetings, and detailed explanations of services and processes.

Order Management System:

  • Use catering-specific software (e.g., CaterTrax, Total Party Planner) to manage orders, inventory, and delivery logistics.

Feedback and Improvement:

  • Regularly collect feedback from clients through surveys and direct communication.
  • Use feedback to continuously improve service quality and client satisfaction.

Data Analytics:

  • Use tools like Google Analytics and Tableau to track marketing and sales performance.

3 Focuses

Marketing

1. Target Audience Identification

Identify key industries and businesses that frequently require catering services (e.g., corporate offices, event planners, conference organizers).

Create detailed buyer personas to understand their pain points, preferences, and decision-making processes.

2. Brand Positioning and Messaging

Develop a unique value proposition highlighting what sets the catering business apart (e.g., gourmet offerings, sustainable practices, flexible menu options).

Craft clear and compelling messaging that resonates with corporate clients.

3. Website Optimization

Ensure the website is professional, easy to navigate, and mobile-friendly.

Include detailed service descriptions, high-quality images, client testimonials, and case studies.

Implement SEO strategies to rank for relevant keywords (e.g., "corporate catering services," "event catering").

4. Content Marketing

Create a blog with articles relevant to corporate clients (e.g., "Tips for Planning Corporate Events," "Healthy Office Lunch Ideas").

Produce case studies showcasing successful corporate catering events.

Develop an email newsletter to keep potential clients informed about new offerings and special promotions

5. Social Media Marketing

Use LinkedIn, Instagram, and Facebook to share visually appealing content and engage with potential clients.

Run targeted ads on these platforms to reach decision-makers in corporate settings.

6. Networking and Partnerships

Attend industry events and trade shows to network with potential clients.

Partner with event planners, office managers, and other relevant professionals to create referral opportunities.

Sales

1. Lead Generation

Use tools like LinkedIn Sales Navigator and Apollo.io​ to find and contact potential corporate clients.

Implement a CRM system (HubSpot) to manage and track leads.

2. Cold Outreach

Develop personalized cold email campaigns targeting decision-makers in relevant companies.

Create compelling cold call scripts focusing on the unique benefits and past successes of the catering service.

3. Qualify

Use Typeform to ensure every sales/discovery call is with a qualified lead. Have high standards for who you work with.

4. Sales Presentations and Proposals:

Use AI to tweak sales decks to each potential client.

Highlight past successes, unique offerings, and the potential ROI of using the catering service.

5. Follow-Up Strategy

Implement a structured follow-up process to stay in touch with leads who haven’t yet converted.

Use automated email sequences to nurture leads over time.

Support

1. Client Onboarding

Develop an onboarding process for new corporate clients, including welcome packets, introductory meetings, and detailed explanations of services and processes.

2. Order Management System

Use catering-specific software (e.g., CaterTrax, Total Party Planner) to manage orders, inventory, and delivery logistics.

3. Feedback and Improvement

Regularly collect feedback from clients through surveys and direct communication.

Use feedback to continuously improve service quality and client satisfaction.

4. Data Analytics

Use tools like Google Analytics and Tableau to track marketing and sales performance.

More efficient revenue growth

(with less headaches). It is easier to get 1 person to pay you $10,000 than 10 people $1000. Dealing with that person is also easier.

Better margins

Fulfillment of the service is also easier, so margins will be better.

Better relationships

Instead of saying yes to every small project, even if it may not be a good fit, you’ll get large projects with companies that are great fits. Also, longer-term relationships with clients.

Brand awareness + trust.

Serving corporate clients boosts your reputation and credibility.

Networking Opportunities

Opens doors to new networking opportunities and partnerships, further driving growth.

Reduced dependence on seasonal demand

Allows you to scale more confidently.

Why Listen To Me?

  1. I’ve been making websites and doing marketing since 2017 as founder of Omnius Web Development.
  2. I know how to attract B2B – that’s the core of my business.
  3. My solutions are cutting edge to 2024.
  4. See my case study below of Toronto’s Top Cooking Class Provider.
  5. We rank 1st for ‘Website Development Oakville’ on Google Maps

Why Listen To Me?

  1. I’ve been making websites and doing marketing since 2017 as founder of Omnius Web Development.
  2. I know how to attract B2B – that’s the core of my business.
  3. My solutions are cutting edge to 2024.
  4. See my case study below of Toronto’s Top Cooking Class Provider.
  5. We rank 1st for ‘Website Development Oakville’ on Google Maps

Case Study: The Chef Upstairs

  • Client Overview

    • Business Name: The Chef Upstairs
    • Location: Toronto, Canada
    • Toronto’s Top Adult Cooking Class Business

Challenges

The Chef Upstairs primarily focused on B2C (business-to-consumer) events, such as cooking classes and private dinners. They faced challenges in attracting and managing B2B (business-to-business) inquiries for corporate events.

Solutions Implemented

  1. Website Redesign:
    • Revamped the existing website to make it more user-friendly and visually appealing.
    • Enhanced the site’s SEO to increase visibility in search engines.
  2. Landing Pages:
    • Created multiple targeted landing pages specifically designed for B2B events.
    • Each landing page catered to different types of corporate events, such as team-building activities, client entertainment, and corporate cooking classes.
  3. Lead Capture Forms:
    • Integrated customized forms on each landing page to capture detailed information from potential clients.
    • Ensured forms were easy to fill out, with clear calls to action, improving conversion rates.

Results

  • Increase in Inquiries:
    • Corporate Event Inquiries: ~200% Increase
    • Total Inquiries: ~100% Increase
  • ROI:
    • $8000+/month Direct
  • Improved Conversion Rates:
    • The user-friendly forms and clear value propositions on the landing pages significantly improved the conversion rates from inquiries to booked events.
 

Solutions Implemented

  1. Website Redesign:
    • Revamped the existing website to make it more user-friendly and visually appealing.
    • Enhanced the site’s SEO to increase visibility in search engines.
  2. Landing Pages:
    • Created multiple targeted landing pages specifically designed for B2B events.
    • Each landing page catered to different types of corporate events, such as team-building activities, client entertainment, and corporate cooking classes.
  3. Lead Capture Forms:
    • Integrated customized forms on each landing page to capture detailed information from potential clients.
    • Ensured forms were easy to fill out, with clear calls to action, improving conversion rates.

Results

  • Increase in Inquiries:
    • Corporate Event Inquiries: ~200% Increase
    • Total Inquiries: ~100% Increase
  • ROI:
    • $8000+/month Direct
  • Improved Conversion Rates:
    • The user-friendly forms and clear value propositions on the landing pages significantly improved the conversion rates from inquiries to booked events.
 

4 Reliable Ways to Increase Deal Size

  1. Increase perceived authority or credibility (what they see when they look you up + your case studies or testimonials or reviews).
  2. Transfer more ‘logistical intensity’ (simply do more for them, or do the same thing for a smaller niche so it goes further).
  3. Filter out unqualified people efficiently.
  4. Sell the benefit (not the feature), for the person buying (not the company).

3 Problems You Have

Catch 22

Corporate clients are extremely difficult to get in contact with and close, and many small businesses are often too busy to dedicate strong efforts to this. But they're very profitable and help massively with building trust- so a business can't 'get above water' until it devotes efforts to continuously closing them.

David vs. Goliath

Smaller (5-50 employee) businesses sometimes struggle with being perceived as credible and capable by larger corporate clients. 68% of B2B buyers prefer to research online on their own, so you need to ensure you're using a sniper approach on potential clients as you don't have the resources to compete with the 'goliaths' head to head.

Dust in the Wind

Even when you manage to break free from your 'busyness,' any quick efforts can quickly disappear and it's like nothing ever happened. Corporate clients often have longer sales cycles and need a longer history of trust-building. There's no 'half-assing' with corporate clients, unlike smaller ones.

3 Solutions

Catch 22 → Mass Outreach (Visibility)

Our mass outreach component breaks the 'catch 22' by leveraging mass cold email campaigns at scale, reaching thousands of potential clients quickly and effectively. We can significantly increase your client base without the need for a large upfront investment, ensuring a steady stream of new business opportunities.

David vs Goliath → Credibility

Our mass outreach component breaks the 'catch 22' by leveraging mass cold email campaigns at scale, reaching thousands of potential clients quickly and effectively. We can significantly increase your client base without the need for a large upfront investment, ensuring a steady stream of new business opportunities.

Dust in the Wind → Stickiness

Our stickiness component focuses on breaking through the noise, both initially and over time. Through a compelling offer, retargeting ads, follow ups, and multi-channel exposure, we ensure less corporate deals slip through the cracks.

3×3 Solutions

Mass Outreach (Visibility) Flow

1. Contact Generation
Tool: Apollo.io

Use: Generate and qualify high-quality B2B leads by targeting businesses that require catering services for events, meetings, and employee meals.
2. Contact Enrichment
Tool: Clay

Use: Personalize outreach effectively, ensuring messages feel handcrafted without the manual effort, thereby improving response rates.
3. Mass Cold Email Campaigns
Tool: Smartlead.ai

Use: Create and send personalized emails at scale.
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What you need to do:

1. Find 1000-10,000 contacts through Apollo.io.

2. Craft a compelling offer

3. Personalize that offer with AI (Clay) to each contact.

4. Send en masse with Smartlead.

5. Test and iterate with Smartlead split-tests.

6. Create up to 7 touchpoints between emails, content, and ads.

1. Find 1000-10,000 contacts through Apollo.io.

2. Craft a compelling offer

3. Personalize that offer with AI (Clay) to each contact.

4. Send en masse with Smartlead.

5. Test and iterate with Smartlead split-tests.

6. Create up to 7 touchpoints between emails, content, and ads.

Credibility Flow

1. Automated Social Media Management
Tool: Hootsuite

Use: Manage and schedule social media posts with AI-driven content suggestions to ensure consistent, relevant, and engaging social media presence.
2. SEO Content + Optimization
Tool: SurferSEO + Yoast

Use: Improve the website's search engine rankings by optimizing content with AI-driven keyword suggestions and competitive analysis to attract more B2B traffic.
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What you need to do:

1. Manage social media with AI-driven content suggestions (Hootsuite).

2. Create SEO-friendly content using AI (SurferSEO).

3. Implement on-page SEO recommendations from Yoast.

4. Audit your website using the Omnius Bot.

1. Manage social media with AI-driven content suggestions (Hootsuite).

2. Create SEO-friendly content using AI (SurferSEO).

3. Implement on-page SEO recommendations from Yoast.

4. Audit your website using the Omnius Bot.

Stickiness Flow

1. Sub-Niching (Offer Improvement)
Tool: GPT-4o + Gamma.app

Use: Identity 3-5 valuable sub-niches, and efficiently create custom presentations + content to compel them to buy.
2. Social Media Retargeting Ads
Tool: Meta

Use: Utilize Meta's advanced targeting capabilities to retarget website visitors with tailored ads, increasing conversion rates and engagement by keeping your brand top-of-mind.
3. Customer Relationship Management (CRM)
Tool: Hubspot

Use: Utilize AI features in Hubspot to nurture relationships with potential B2B clients
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What you need to do:​

1. Use GPT-4o to identify 3-5 valuable sub-niches.

2. Create tailored presentations for each sub-niche using Gamma.app.

3. Set up Meta’s pixel on your website to track visitors.

4. Create tailored retargeting ads to test against targeted ads.

5. Import your contacts into Hubspot CRM.

6. Set up AI-driven workflows to automate follow-ups and nurture leads.

1. Use GPT-4o to identify 3-5 valuable sub-niches.

2. Create tailored presentations for each sub-niche using Gamma.app.

3. Set up Meta’s pixel on your website to track visitors.

4. Create tailored retargeting ads to test against targeted ads.

5. Import your contacts into Hubspot CRM.

6. Set up AI-driven workflows to automate follow-ups and nurture leads.

Want Help With All This?

Next Steps

  1. Fill in a Form → https://form.typeform.com/to/G4yq9lem
  2. Claim Your Gift → Fill in the above 5-minute form about your business and claim your gift of 100 potential leads in your target B2B audience!
  3. Call Booked
  4. Proposal/Contract Sent
  5. Kickoff
  6. Implementation