Omnius Web Development | Toronto Web Design


The No-Bullshit Website

What We’ll Cover

  • Why This Is So Important
  • Simplicity in The Digital Age
  • The Online Business Revolution
  • The Thrilling Journey Ahead
  • The 34 Secret Elements of the AI Growth Engine Revealed. 
  • 5 Deadly Mistakes

Why This Is So Important

The No-Bullshit Website is for a specific type of business owner. 

You want to grow because you’re uncomfortable with where you are now. 

You want to be respected- a well-known and respected name in your community.

You want to be chased after and have high-budget clients lining up at your door. 

You don’t want to be chasing after low-budget clients that are a headache to deal with.

I understand all this because that was me for a long time- because I didn’t focus on the right things.

Everything works for someone, but what happens when someone tries everything? Nothing.

To get clients, I tried:

  • Writing a book
  • Releasing an online course
  • Throwing a networking party
  • Building an email list
  • Cold calling
  • A ton of ads 
  • Content marketing 
  • And more…

They all work – but nothing works as well as

People these days think the road to success must be full of acrobatic displays of complexity.

But simplicity works in business operations. 

That’s as true in the digital age as it was 2000 years ago.

Simplicity in the Digital Age

One well-oiled machine is better than ten rusty machines that require constant fixing.

Creating a well-oiled machine is creating a ‘vertical integration’ for client acquisition.

(Traditionally, vertical integration is when a company controls multiple stages of production instead of outsourcing them. Apple and Tesla do this, for example).

In 2024, you have an online business, at least in terms of client acquisition.

You may not deliver an online service, but the process of building trust, getting traffic, and getting people to take action on you is primarily done online.

Even if you get a referral, that referral is going to research you online.

So how do you create a well-oiled machine for client acquisition online?


Outreach -> Compelling offer -> Trust-building website -> Close them

Why do you think you’d need more? You’ve:

  • gotten relevant people interested
  • intrigued them with a compelling offer
  • built trust with them
  • and gotten them to buy

Alex Hormozi has said that to get to $100,000/month you only need 1 ‘product’, and 1 lead generation avenue. 

But how many businesses overcomplicate this? 

They get simplicity and complexity mixed up.

Their operations are as complex as can be.

Complexity occurs because everything has worked for someone at some point. So when a business owner wants to fix something, they happen upon something that is ‘right’ but not ‘right’ ‘right now’.

(and many business owners have ‘shiny object syndrome’.)

Thus, they keep adding new layers onto a faulty foundation.

Conversely, what they offer to clients is extremely simple. But why would people pay a business a lot of money to do something simple? 

It should be the other way around – keep your operations simple and your service complex. 

Have you over-complicated operations in your business as well?

Maybe you’re at $20,000 a month, yet you’re trying content marketing on 3 platforms, ads on 2 platforms, 4 different services, AND comparatively no time spent on building trust with your audience.

Or maybe you’re so busy delivering that amazing service that you have no time to be doing any lead generation.

Let me repeat myself but make myself more clear. To acquire clients you should:

  1. Send relevant cold emails to your ideal audience.
  2. Have a compelling offer that the RIGHT people can’t say no to.
  3. Have a website that positions you as an expert.
  4. Qualify leads and get on sales calls with people ready to buy.
  5. Have a clear system in place to deliver that offer. That’s much easier to do now – since you know what to deliver with a clear offer.

And I’ll admit that some businesses – like lawyers, won’t have a clear offer. Each project will be wildly different. But every other step of the equation doesn’t change – you still need leads coming in the door, and you ESPECIALLY need a website that builds trust.

Do you need ads, content, SEO, or a book? Eventually, sure, all of these things may become necessary to get to the next level.

And if you do them, you very likely won’t get WORSE results than not doing them at all. But are they the BEST investment of your time and money?

The concept of ‘opportunity cost’ would say no. Be very careful what ‘gears’ you decide to add to your ‘well-oiled machine’…

The fewer moving parts there are between someone who doesn’t know who you are and them giving you money, the easier you can diagnose bottlenecks. 

Once everything works, it’s just a matter of pumping volume into the funnel, and scaling your business is now not a lead-generation bottleneck but an operations bottleneck.

I want to ‘solve’ client acquisition for you, so you can worry about how you’re going to fulfill all these projects, instead of where your next client will come from.

If that doesn’t appeal to you, it’s likely because of a self-limiting belief you have around growing your business.

Of course you’ll sabotage client acquisition, if you worry about growing the size of your business.

Anyways, I’m just telling you what works in a digital, modern, + automated business environment. You don’t need to add more steps to get to a very respectable monthly revenue.

And there’s no fluff here. No ‘SEO’ or ‘Google Ads’ or ‘buzzword’ bullshit. You don’t care about those – you care about getting more leads and converting those leads into clients. And whatever overcomplicates that is an obstacle for you. 

I’m only giving you what you need to survive in a highly competitive environment. It’s the bare minimum these days. Whether you survive or thrive will be up to how hard you work.

Let’s Get Started.

The Online Business Revolution

I’m going to break down 5 major forces that are affecting you and your business in 2024.

Covid. It’s ‘over’ now, but its effects on how we do business are permanent. Now, remote work is much more common, and Zoom meetings are a requirement. Trust is now generated through a computer screen much more than in person.

AI. ChatGPT took the world by storm in early 2023, and that was just GPT-4. GPT-5 is in the works, and hundreds of billions of dollars was invested in AI in 2023. Physical machines removed the importance of physical labor, so people became knowledge workers. AI is a ‘knowledge machine’ and thus knowledge workers will have to become ‘implementation workers’. Businesses too.

Information-overload. All the answers we need are available to all of us at all times. Lack of information is no longer an excuse. Now, the next frontier is our own will. What stops us from doing what’s right? 

Social Media. Social media has trained us to seek para-social relationships with those online. It’s also trained us to have short attention spans when browsing, but long attention spans when we find someone we like – hence the rise of 3-hour long podcasts.  

Globalization. We no longer compete with neighboring businesses. We compete with all of North America, and cheap freelancers around the world.

Your business is dependent on how well you understand these factors and incorporate them into your strategy. 

The Thrilling & Terrifying Journey Ahead

It is thrilling because we are at the dawn of a new era, and yet terrifying because those who do not adapt will be left in the dark.

  • Businesses must be able to build a massive amount of trust, solely from their online presence. 
  • They must become implementation-focused.
  • They must be free with information, and expensive with implementation.
  • They must have a personality and develop parasocial relationships with prospects.
  • They must seek simplicity in what they sell – by providing a tangible offer.

This seems vague- how are you supposed to do all this?

I’ve broken it down into many small moving parts.

The 34 Elements of the No-Bullshit Website

You can take this information and do it yourself.

As I’ve said earlier, information isn’t unique these days. Implementation is.

Information is good to the extent that it helps you build trust with your prospect- and I hope I have with you.

If you have a low budget, but a lot of time, try your best to start implementing those elements into your own business. 

But if you are serious about making a future-focused investment into your business, book a call with me below. 

There will be qualifying questions.

8 Deadly Mistakes

All 8 of these have convincing exceptions. That’s why people fall prey to wasting hundreds of hours or tens of thousands of dollars on them. 

Why isn’t drug abuse a deadly mistake? Because no one ever told you to do cocaine to grow your business. But I can assure you many people have tried to convince you explicitly or implicitly of the following 8 strategies.

Ads. Ads are a lead generation tool. They could provide returns of 20:1 on Google and Facebook 5-10 years ago, with little effort. Now, they’re hyper-competitive. Companies are spending $200 to sell a $20 book. Modern privacy rules make effective targeting almost impossible. And if you’re not a name brand- you’re a nuisance. You need to show up in someone’s feed 7 times before they take notice. Do you have that budget? It costs roughly $20 for 1000 views of an ad. In a city of 100,000- it’ll take $14,000 in ad costs simply to get to that point where people take you seriously (you’ve shown up enough). Unless you have a $ 10k-a-month budget, you won’t break through the noise.

Content. Content is primarily useful as a vector to improve trust. Are there easier ways to improve trust? There is no half-baked success with content. People at any given moment can watch a million different videos, or do a million other things than watch content. Why yours, right now? The only content that gets watched is highly valuable – either in unique information or in production value. So you’ll either be paying a ton on a professional setup or spending a lot of time teaching uniquely valuable information. Again, $10,000 a month is a rough metric to start to succeed solely because of content.

SEO. You used to be able to trick Google into ranking you. Just do some keyword stuffing, buy backlinks to your site, and create a massive amount of content (quality be damned). Not anymore. Now- Google is very good at detecting if your website is useful to the audience. You can’t ‘hack it’ anymore. Do you want to pay for SEO? Pay for more real traffic (cold email – we can do that), pay for a better website (we do that), and pay for best-in-the-industry content (we’ll help you get there- then refer you).

A little philosophical explanation on the above 3. Why is the 10k a month figure significant? Because it’s a heuristic for the consumer to separate the successful businesses from the masses. In the past, the only businesses that could get on TV, in newspaper ads, or have ‘content’ made of them were the successful ones. So if a consumer saw them, the consumer took them seriously. But these days anyone can get ‘on TV’. That’s why $1k a month isn’t enough to be successful because of your marketing investment. You won’t be making a profit because of the $1000/month- as opposed to these businesses spending $10,000+ a month. They can have an average product but simply because they’re the most recognized in the local market they win the most market share. Anyone can spend $1k a month on marketing – that’s why doing so will net you nothing substantial. It’s a simple fact that ‘the rich get richer’ – so trying to win a rigged game will only make you lose money. How do you defeat a much larger opponent? Go where they can’t go. Do what they can’t do. Don’t play the game on even grounds.

20-year-old agencies. Usually, the results that come up for ‘web design {CITY}’ are there simply because of seniority. Google rewards age. But technology changes quickly. And a CEO rarely is as invested in their business at 60 as they were at 30. They’re more worried about their family and investments than about updating their services to reflect what businesses need today. And an employee will never care about a business as much as the CEO. It’s proven that the number 1 reason a business dies is because they don’t adapt. Sadly, in the process of ‘dying’, hundreds or thousands of people buy those outdated services. Only then does the market realize that the ‘no.1’ business 10 years ago is no longer providing the services most needed today. 

20-year-old business owners. There are millions of teenagers and university students taking online courses – like Andrew Tate’s online university- to learn copywriting, web design, marketing, etc. They are solely focused on taking money, instead of giving value. You can verify that I started this business in 2017, by checking my site homepage. I’ve written a book, published an online course on Udemy, and been on a podcast. I’m in this 100%. And I’ll be around next year, unlike a lot of these other young online marketers. My main job is to provide a valuable transformation for you – that’s why I have no problem locking in results-based guarantees into our contract.

No Systems. You don’t need systems if you have a simple service. But you’re not going to change your clients’ lives with a simple service. Solve their core problem in entirety, solve adjacent problems as well, and knock their socks off. That is going to take a lot of moving parts – and you’ll need systems to organize everything (hint: use Trello, the best general-purpose project management tool around). Focus on being the best in your community to the point that you can honestly yell from the rooftops you are the best. Then, lead generation and sales will become a cake-walk. All the high-budget clients will want to work with you, and all the low-budget clients will self-select themselves away from you because of your ‘ego’ and high prices.

Content Consumption. Most content consumption is business-masturbation. Don’t seek out content on sales and marketing – you need implementation. 99% of business content out there isn’t about how to make a better service, but about how to get people interested in it. That content is easier to make and has a larger potential audience. The hard part is figuring out how to deliver a service so good, you don’t need to market it. Then, you can’t fail in marketing it. So if you watch anything, watch videos hyper-specific to your audience, your niche, and your service.

Self-limiting beliefs. People very quickly rise or fall to their standards. They’ll never use a silly excuse to stay where they are or continue going downhill. They’ll use great excuses like ‘money is immoral’, ‘I’ve been burned before’, or ‘Technology is too complicated, I’ll stick to what I know’. Oftentimes, someone isn’t ready to take their business to the next level- and that’s the only thing stopping them. Not something external – but something internal. I LOVE working with people who don’t have this internal block. There’s a clear difference in how passionate and involved they are in growing their business. What’s a clear filter to differentiate who’s serious and who’s not? How much someone is willing to sacrifice. Your sacrifice doesn’t have to be paying a high monetary price, but I have employees to pay, and a mission to help 1 million small businesses, so a high price helps many more people than just me and you.