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SEO is a scam!
Well, not really. But, SEO is a great way to trick small businesses into paying a lot for little work. Why?
- 1. It is actually a legitimate industry when done right. There are massive businesses that spend 5 or 6 figures on SEO, and clearly get a ROI. Many SEO agencies can therefore hide behind these exceptional examples.
- 2. SEO is something that takes many months to see some results for- if they ever come at all. Therefore, an SEO agency can charge you for 6, 12, or even 18 months before you are certain you made a mistake choosing them.
Omnius offers SEO as a standalone service. We start by reviewing your website and search presence, then agree on the work and how progress will be measured. Search results depend on your market, competition, and the changes your business can support.
You can’t compare the SEO ROI of a 8 figure business to a 6 or 7 figure business.
What SEO agencies won’t tell you, is that if you’re a small business owner doing less than $10,000 a month, you have some other things to work on before paying for SEO. But they’re happy to take your money for a year before you realize this.
If you are considering SEO, tell us about your website and what you want to improve. We can discuss a scope that fits your business.
What We Can Do For You
User-Experience Optimization
A fast website, that is mobile-friendly, clean, easy to navigate, and visually engaging will put you way ahead of your competitors.
We live in an age where every small business has a website, but almost none of them have well-optimized sites – they were just put together haphazardly (usually with only the input of the owner – not of a professional and full-time website designer).
We consult our 32-point checklist when creating a website to ensure your website is seen as on a different level than that of your competitors.
Content Consultation
We can consult you on how to create high-value content, or generate good (not great) content with AI.
We’ll do research to find what topics are in demand that competitors are missing.
Depending on your budget, and the time you’re willing to invest, we can help you create good to amazing content that will have qualified visitors spending time on your website and sharing it. As they spend more time with your business, they’ll be much more comfortable with working with you.
On-Page SEO
We do a lot: title text, meta text, header tags, keywords, image alt tag, internal linking, proper navigation, proper structure & flow, and the research that backs all of that up.
There's a lot to on-site SEO
- Identify relevant keywords for the client’s business and incorporate them naturally into the content.
- Optimize existing content for targeted keywords.
- Write compelling and informative meta descriptions for each page, incorporating primary keywords.
- Ensure proper use of header tags to organize content hierarchically.
- Optimize header tags with relevant keywords.
- Ensure URLs are clean, descriptive, and keyword-rich.
- Implement SEO-friendly URLs.
- Create a logical internal linking structure to help users navigate the site and distribute link equity.
- Improve existing content to ensure it is high-quality, informative, and engaging.
- Add relevant keywords naturally to the content.
- Remove duplicate content.
- Ensure the website is mobile-friendly and responsive.
- Improve mobile page loading speed.
- Integrate analytics tools like Google Analytics or Hotjar or Posthog to track visitor behavior and make necessary on-site adjustments.
Optimize site speed by compressing files, enabling browser caching, and reducing server response time.
We recently improved our own website’s performance score from 48 → 95 with a few focused optimizations. That’s a site going from “slow and clunky” to “instant and smooth.” The process usually takes 5–10 hours of work (sometimes less) and only needs to be done about once a year – think of it like spring cleaning for your site.
- Implement schema markup to help search engines understand the content better and improve rich snippets.
- Create and submit an XML sitemap to search engines.
- Ensure the robots.txt file is properly configured to control search engine crawling.
- Provide descriptive alt text for all images, incorporating relevant keywords.
- Add breadcrumbs to improve user experience and assist in SEO by providing a clear site structure.
- Set up canonical tags to prevent duplicate content issues and ensure search engines recognize the preferred version of a page.
- While implementing schema markup, emphasize specific structured data types relevant to the business, such as Local Business Schema, FAQ Schema, or Product Schema.
8 Methods To Improve Your Own SEO Content
Objective: Structure articles to maximize relevance and keyword optimization.
Action Steps:
- Analyze the Top 10 Results: Use Google to identify key topics and headings for the keyword [KEYWORD].
- High-Density Headings: Include the keyword in as many headings as logically possible without overstuffing.
- Outline by Section: Allocate word counts for each section to reach 2,000 words.
- Include FAQs: Address common questions related to the topic to increase visibility and relevance.
Objective: Use insights from competitors to create a better content plan.
Action Steps:
- Analyze Competitor Sites: Use Ahrefs or Google Ads Keyword Planner to find their main keywords.
- Content Plan: Create a table of 50 content ideas based on competitor research.
Objective: Ensure that every page and post is structured to attract both clicks and rank higher.
Action Steps:
- Create a Captivating Title: Use tools like ChatGPT or Jasper to generate 10 eye-catching titles.
- Generate Meta Descriptions: Keep descriptions concise, around 155 characters, and include the primary keyword.
- Header Structure: Use heading tags (H1, H2, H3) to create a logical flow in each post.
Objective: Identify high-value, low-difficulty keywords.
Action Steps:
- Find Keywords: Use Ahrefs or SEMRUSH to find the right keywords.
- Sort by Difficulty: Focus on keywords with low-to-medium difficulty and high search volume.
Objective: Create content clusters around related keywords to boost topical authority.
Action Steps:
- List Related Technical Terms: Find 10 terms related to your main keyword and target audience.
- Create Outlines: Develop structured outlines for articles based on each technical term.
Objective: Create a comprehensive range of content related to your niche.
Action Steps:
- Research Related Topics: Use Google Ads Keyword Planner or Ahrefs to find related topics.
- Create and Publish Articles: Cover a broad range of related topics to solidify your authority.
Objective: Create content for every stage of the customer journey.
Action Steps:
- Identify TOFU and MOFU Keywords: Use Ahrefs or SEMRUSH to find top- and middle-of-funnel keywords.
- Plan Content for Each Stage: Create articles for each funnel stage based on user intent.
Objective: Improve user experience and content relevance through internal links.
Action Steps:
- Link Relevant Articles: Use a list of your existing articles to find 5 internal links per new article.
- Strategic Placement: Place internal links naturally within the new content.
What can our SEO do for your business?
You’ll get more of the right clientele, because you’ve optimized your website for a specific audience.
Visitors will spend more time on your site and convert to leads more often, which will in turn lead to higher-rankings on search engines. You’ll get visitors sharing your website more often.
Since you’ve engaged and impressed these visitors that became leads, once it’s time to get them on a sales call, they’ll already feel like they know you, and converting them to a client will be significantly easier.
We don’t provide blog content (you shouldn’t leave content entirely up to third parties anyways). We focus on SEO that makes your website more search-engine friendly as well as more human-friendly.
Outside of content, and on-site techniques, the only other factors that influence SEO are traffic (which we can help you with through ads), and backlinking which we strongly do not recommend starting with. Reach out and we’ll help you figure out what you should do.