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Half Of Your Business Is Convincing People To Hire You
When you’re a service-based small business owner, if you’re not actively bringing in sales, your business QUICKLY dries up. So you do it all the time.
From doing sales, to keeping up to date with your social media, to networking, to fulfilling a great customer experience so you get referrals, to most of your work-day, you are either directly or indirectly seeking to improve your position in the marketplace compared to competitors.
And doesn’t it seem like we’re living in an even more competitive time these days? It’s harder then ever to compete when there’s a million people doing what you do, and when billion-dollar companies keep vacuuming up increasing amounts of the market.
World Class Entrepreneurs
Love Using Omnius Web Development
“I would highly recommend Omnius Web Development. We initially hired Andrei to review our 6 month old Shopify based site to see what could be improved from both a visual and business perspective… His pricing is very reasonable and his knowledge and work was excellent. He truly made a ‘good’ website ‘great’ and we have solid analytics to prove that his changes worked.”
Greg Heller
CEO of The Chef Upstairs
Toronto's Top Cooking Class Provider
What If You Were Seen As The Top Service Provider In Your Niche + City?
Because you don’t have to be a global brand, or even one of the best, to make a very healthy 7 or 8 figures per year. You can be a star in your city and be unknown everywhere else – that’s fine! Instead of aiming nowhere or somewhere unrealistic, I’m going to suggest you aim for a position that will completely change your life and that of your customers.
There’s in fact 9 benefits of being seen as a local top service provider in your niche:
- Increased customer base: You'll have a a larger audience to choose from, meaning you not only get more sales, you'll also be able to pick the best customers/projects for your business. That also means you'll be able to turn away the projects that aren't a good fit.
- Enhanced reputation: Gain credibility and trust from customers, suppliers, and other stakeholders. This could lead to referrals, recommendations, and positive reviews, further increasing your reach.
- Higher profitability: You’d be able to charge a premium for your services, resulting in increased revenues and profits. Customers are often willing to pay more for top-quality service- and they experience a greater result too by taking it more seriously.
- Expansion opportunities: With an increased customer base and a strong reputation, you might consider expanding your business into new markets or offer additional services. But like I said above, you don’t have to.
- Talent attraction and retention: A positive reputation and industry-leading status would make your business a more attractive place to work. This could help you attract and retain the best talent in your niche, ensuring your team remains strong and competitive.
- Networking and partnerships: As the top service provider, other businesses might seek to partner with you or collaborate on projects. These relationships could lead to new opportunities and a solid position in the market.
- Media coverage: Your business could receive media attention, resulting in free advertising and additional exposure. This could help you reach an even larger audience and further enhance your reputation.
- Increased customer loyalty: Customers who receive exceptional service are more likely to become repeat clients and recommend your business to others. This loyalty can lead to a stable, long-term customer base and a steady revenue stream.
- Personal satisfaction: Achieving this level of success would validate the hard work, dedication, and passion you and your team have put into your business, and serve as motivation to continue striving for excellence.
It's Shockingly Easy, Even In 2023
It’s shockingly easy to position yourself as the go-to service-provider in most cities and niches. Sure, every small business has a website and some online presence, but very few position themselves effectively. Although it’s 2023 and absolutely everyone makes buying decisions and research online, small businesses still only give a sliver of their budget and attention to their online presence. Those that adapt to this digital age will win increasingly larger shares of the market. Our duty is to help some small businesses survive this transition period- because big businesses have already adapted.
What’s the State of Small Businesses Today?
Most small businesses:
- Have little to no reviews online
- Have a ‘not secure’ error on their website
- Have a website made 5-10 years ago
- May not even have a google business profile
- Do not have a compelling offer to drive leads
- Give off no sense of authority or personality
- Either load too slowly or have no compelling visual content
- Have a website with weak copy, a weak design, and absolutely no thought towards their ideal buyer
Overall – most small businesses do nothing to inspire trust in buyers online! The only trust they develop is through 1 on 1 interactions- through referrals and word of mouth- and any small business that DOES take the time to build that trust online is going to outcompete them.
It All Comes Back To Your Website
- Any referral you get is going to check out your website
- Local listings and directories will send people to your website
- Search engines send people to your website
- Any press or sponsorships will drive people to your website
- Any social media post that drives interest will ultimately bring people to your website
- Anyone looking you up online, related to your business or not, will come across your site and judge you accordingly
- Any advertising you do is almost always going to have prospects end up on your website
So when people visit your site, do you want to be seen as one of many, or as one of the top service providers in your niche?
Who Made Your Website?
If you’re a small business owner, it’s a given that you have a website. But whose input did you take to make it?
So far, you’ve only ever gotten opinions from:
- Parties that provide a free analysis, hoping you’ll hire them
- Friends and families that aren’t experts
- Automated online tools
Was it even made with the intention of positioning you as an authority, or was it just made as an online brochure?
You Need An Independent Opinion
That’s why I’ve created a standalone analysis that ensures you have an expert critiquing your current online presence, telling you what you need to get the results you care about, without there being a conflict of interest.
Get a custom video on the Top 5 things missing from your website or overall online presence to:
- Get more leads
- Turn more leads into clients
- Steal market share from competitors
P.S. There is a 100% 30-day money-back guarantee, and 2 bonuses included that you can keep: A 32 Point Website MUSTS Checklist (including exactly how to implement everything) as well as my ‘The Perfect Website’ book PDF
P.P.S. Here’s 4 business owners that loved their Top 5 Video:
Barbara, CEO of Wellness with Barbara
Eric, CEO of HIIT Excellence
JP, CEO of JP Moves You
Riley, CEO of 92social