VSL Creation

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Video Sales Letters

They can help you keep your audience’s attention, convert more traffic, and help you connect with your target market on a deeper level.

Even though ‘sales’ is in the name – a VSL isn’t actually about selling first. It’s about providing credibility and starting a relationship, and selling second. It just so happens that by providing credibility and building a relationship with someone, they’re also much more likely to buy what you’re selling.

*Please note that this is a supplementary service to one of our three main services- web development, offer creation, and ads. We do not offer VSL creation without engagement in one of our three main services.

Benefits

Trust
Sales
Expert Frame
Leads

Trust

Videos allow prospects to begin to build a relationship with you. This personal connection helps to establish massive trust as users can put a face to the name, rather than just interacting with text on a screen.

High-quality VSLs reflect professionalism and commitment to quality, which can also help to build trust.

Lastly, video is a great medium for storytelling- sharing the story of your business, your services, or your customers can help create an emotional connection that deepens trust with your audience.

Sales

Video content quickly grabs a visitor’s attention. A compelling VSL also keeps visitors on your page longer, giving you more opportunities to persuade them to buy.

It can also show your service in action, highlighting its benefits in a real-life context. This helps potential customers visualize themselves using it, making them more likely to choose you.

Lastly, visuals can simplify complicated topics and improve comprehension, making your service seem more approachable to prospects.

Expert Frame

A VSL allows you to share your knowledge about your service, audience, or industry. By providing informative content that educates your audience, you can showcase your expertise and position yourself as an industry leader.

In your VSL, you can share your unique perspective or approach to problems your customers might be facing.

This will differentiate you from your competitors and reinforce your expert frame, especially because very few others are doing this (for now). And, if you or your business have any specific qualifications, awards, or experience, your VSL can highlight these to underscore your authority.

Leads

A well-crafted VSL grabs viewers’ attention and interest. When viewers are engaged, they’re more likely to provide their contact information for further communication.

By demonstrating what makes your product or service unique and valuable, a VSL can attract viewers who are specifically interested in what you have to offer, increasing the likelihood they’ll convert.

At the end of your VSL, you can include a strong CTA that encourages viewers to provide their contact information in exchange for something of value- something we go over in your ‘Godfather Offer’

Personalized tools for who you are

Hungry to learn and grow, we are open-minded and curious about the future of digital marketing. You can find out more about our team, our values and how we can work together to achieve your goals.